Jalita Aspelin

I've had the pleasure of working closely with Jalita during her time at Mailbird, and I can recommend her without hesitation. She brings a rare mix of strong design instinct, thoughtful product sense, and genuine care for the people she works with. She doesn't just make things look better — she makes them clearer, more usable, and more aligned with what customers actually need.

Jalita was a driving force behind some of our most impactful work. Her designs weren't just visually compelling — they were thoughtful, intentional, and directly tied to outcomes. She has a rare ability to bridge the gap between great aesthetics and real business results.

One of the best working relationships of my career. She takes messy, complicated problems and turns them into clear, sharp solutions — and she showed me how genuinely fun design can be. Any team would be lucky to have her.

Few designers move that fluidly between product and brand work, and she made it look easy. She brings a craft and care that you don't see often.

A talented visual, concept, brand and UX designer, at her strongest bringing branding into the digital world. Super positive, professional, gets things done — and gets along with everyone.

Jalita and I worked together on a very high-profile website launch for Harley-Davidson. She'd never worked in our agency before, but made connections and understood all our processes in the shortest time. If you have the chance to work with her, take it — I can't recommend her highly enough.

Jalita is an absolute joy to work with. She takes creativity and imagination up a notch without losing sight of usability. With her, alignment just happens. I learned a ton, and somehow managed to never feel even an ounce of stress.

I worked with Jalita over a number of months on a high-profile project for a leading museum in London. She's the two things that matter most — personable and meticulous. She effortlessly managed client expectations while letting the teams get on with delivering.

Jalita brought a very high level of craft and played a clear role in elevating our overall product quality. From an engineering perspective, her designs were not only well thought out visually, but also highly practical to implement — something that's rarer than it should be.

The specific projects Jalita ran proved to be our best case studies — from the standpoint of meeting deadlines and coming in on budget, not to mention the uncompromised creative. This is down to her bringing practicality and methodology to complex creative challenges.

Jalita has a fantastic work ethic and delivers top-quality work across all digital categories. Her calm and thoughtful mannerism is essential when dealing with demanding environments — she delivers premium quality without breaking the team.

Working with Jalita has not just improved our mobile design and increased our conversions, but also given us completely new ways of working.

It's been a pleasure working with Columbia Road, who made us believe there is potential in ecommerce for Kekkilä.