Jalita Aspelin

I've had the pleasure of working closely with Jalita during her time at Mailbird, and I can recommend her without hesitation. She brings a rare mix of strong design instinct, thoughtful product sense, and genuine care for the people she works with. She doesn't just make things look better — she makes them clearer, more usable, and more aligned with what customers actually need.

Jalita was a driving force behind some of our most impactful work. Her designs weren't just visually compelling — they were thoughtful, intentional, and directly tied to outcomes. She has a rare ability to bridge the gap between great aesthetics and real business results.

One of the best working relationships of my career. She takes messy, complicated problems and turns them into clear, sharp solutions — and she showed me how genuinely fun design can be. She moves naturally between strategy and execution, between research and design, and her solutions are always both creative and practical. Any team would be lucky to have her.

Jalita carries an unusually wide surface across product, marketing, brand, and UX research. She can think from problem to solution and back, moving naturally from research and synthesis to design. Few designers move so fluidly between product and brand work, and she makes it look easy. She brings a craft and care that you don't see often.

A talented visual, concept, brand and UX designer, at her strongest bringing branding into the digital world. Super positive, professional, gets things done — and gets along with everyone.

Jalita and I worked together on a very high-profile website launch for Harley-Davidson. She'd never worked in our agency before, but made connections and understood all our processes in the shortest time. If you have the chance to work with her, take it — I can't recommend her highly enough.

Jalita is an absolute joy to work with. She takes creativity and imagination up a notch without losing sight of usability. With her, alignment just happens. I learned a ton, and somehow managed to never feel even an ounce of stress.

I worked with Jalita over a number of months on a high-profile project for a leading museum in London. She's the two things that matter most — personable and meticulous. She effortlessly managed client expectations while letting the teams get on with delivering.

Jalita is incredibly organised, thorough and reliable. She approaches every task with care and consistently delivers work to a very high standard.

Brought Jalita in to run a specific project which proved to be one of our best case-studies, specifically from the standpoint of meeting deadline and coming in on budget (not to mention the uncompromised creative). This is primarily down to Jalita's professional approach where she brought practicality and methodology and layered this on top of our internal (and sometimes cumbersome) systems. Would have snapped her up if she hadn't re-located to foreign climes.

Jalita has a fantastic work ethic and delivers top-quality work across all digital categories. Her calm and thoughtful mannerism is essential when dealing with demanding environments — she delivers premium quality without breaking the team.

Working with Jalita has not just improved our mobile design and increased our conversions, but also given us completely new ways of working.

It's been a pleasure working with Columbia Road and Jalita, who made us believe there is potential in eCommerce for Kekkilä.

Jalita is one of the most professional designers I've had the pleasure of working with. Her technical skills as a designer are at the next level, and she takes great care to understand her projects in depth. That shows in the work. She's excellent at managing client expectations and isn't afraid to say no or be transparent when something needs to be addressed. She delivers what she promises and keeps everyone on the same page.

Working with Columbia Road has been a great experience and Jalita has been a star. She connected with the team from the first day and has been adding value ever since. Jalita has great versatility. She can research, brainstorm, design, and prototype with great attention to detail. She's also a fast learner and, most importantly, has a “can-do” attitude.

Jalita was part of the team that built Halebop broadband, taking it from idea to a product on the market. She was responsible for all customer-facing design across the web, logged-in experience and app. Her work was always completed with both speed and quality.

She also demonstrated strong leadership and project management skills, guiding and leading the developers through the work. As the leader of Halebop broadband, I always felt confident in Jalita's performance and can warmly recommend her for design leadership and complex digital product work.

Jalita brings a very high level of craft to product design and has a sharp eye not just for how things should look, but how they will actually be built. Her designs are thoughtful, practical to implement, and consistently elevate the quality of the product.

She brings a thoughtful and grounded presence to her work and interactions, and I'd confidently recommend her to any team looking for a designer who combines strong execution with a clear understanding of how design translates into real products.

I've had the pleasure of working closely with Jalita during her time at Mailbird, and I can recommend her without hesitation. She brings a rare mix of strong design instinct, thoughtful product sense, and genuine care for the people she works with. She doesn't just make things look better — she makes them clearer, more usable, and more aligned with what customers actually need.

Jalita was a driving force behind some of our most impactful work. Her designs weren't just visually compelling — they were thoughtful, intentional, and directly tied to outcomes. She has a rare ability to bridge the gap between great aesthetics and real business results.

One of the best working relationships of my career. She takes messy, complicated problems and turns them into clear, sharp solutions — and she showed me how genuinely fun design can be. She moves naturally between strategy and execution, between research and design, and her solutions are always both creative and practical. Any team would be lucky to have her.

Jalita carries an unusually wide surface across product, marketing, brand, and UX research. She can think from problem to solution and back, moving naturally from research and synthesis to design. Few designers move so fluidly between product and brand work, and she makes it look easy. She brings a craft and care that you don't see often.

A talented visual, concept, brand and UX designer, at her strongest bringing branding into the digital world. Super positive, professional, gets things done — and gets along with everyone.

Jalita and I worked together on a very high-profile website launch for Harley-Davidson. She'd never worked in our agency before, but made connections and understood all our processes in the shortest time. If you have the chance to work with her, take it — I can't recommend her highly enough.

Jalita is an absolute joy to work with. She takes creativity and imagination up a notch without losing sight of usability. With her, alignment just happens. I learned a ton, and somehow managed to never feel even an ounce of stress.

I worked with Jalita over a number of months on a high-profile project for a leading museum in London. She's the two things that matter most — personable and meticulous. She effortlessly managed client expectations while letting the teams get on with delivering.

Jalita is incredibly organised, thorough and reliable. She approaches every task with care and consistently delivers work to a very high standard.

Brought Jalita in to run a specific project which proved to be one of our best case-studies, specifically from the standpoint of meeting deadline and coming in on budget (not to mention the uncompromised creative). This is primarily down to Jalita's professional approach where she brought practicality and methodology and layered this on top of our internal (and sometimes cumbersome) systems. Would have snapped her up if she hadn't re-located to foreign climes.

Jalita has a fantastic work ethic and delivers top-quality work across all digital categories. Her calm and thoughtful mannerism is essential when dealing with demanding environments — she delivers premium quality without breaking the team.

Working with Jalita has not just improved our mobile design and increased our conversions, but also given us completely new ways of working.

It's been a pleasure working with Columbia Road and Jalita, who made us believe there is potential in eCommerce for Kekkilä.

Jalita is one of the most professional designers I've had the pleasure of working with. Her technical skills as a designer are at the next level, and she takes great care to understand her projects in depth. That shows in the work. She's excellent at managing client expectations and isn't afraid to say no or be transparent when something needs to be addressed. She delivers what she promises and keeps everyone on the same page.

Working with Columbia Road has been a great experience and Jalita has been a star. She connected with the team from the first day and has been adding value ever since. Jalita has great versatility. She can research, brainstorm, design, and prototype with great attention to detail. She's also a fast learner and, most importantly, has a “can-do” attitude.

Jalita was part of the team that built Halebop broadband, taking it from idea to a product on the market. She was responsible for all customer-facing design across the web, logged-in experience and app. Her work was always completed with both speed and quality.

She also demonstrated strong leadership and project management skills, guiding and leading the developers through the work. As the leader of Halebop broadband, I always felt confident in Jalita's performance and can warmly recommend her for design leadership and complex digital product work.

Jalita brings a very high level of craft to product design and has a sharp eye not just for how things should look, but how they will actually be built. Her designs are thoughtful, practical to implement, and consistently elevate the quality of the product.

She brings a thoughtful and grounded presence to her work and interactions, and I'd confidently recommend her to any team looking for a designer who combines strong execution with a clear understanding of how design translates into real products.